They must consider several factors to create a successful and error-free web gateway. Custom web portals provide customers with self-service capabilities, carefully track their journey from product discovery to purchase, and frequently shorten the sales cycle. An eCommerce website can work for well for some businesses that operate an online storefront.

Custom solutions, on the other hand, require huge investments and also take time to make your ecommerce website market ready. However, there are other business funding options that pose less risk to personal relationships. Because WordPress is a content management system (CMS) first and an ecommerce platform second, many of the selling features are simple or rely on adding apps. And while there are plenty of apps and plug-ins you can add to your store, the more you use, the more likely it is you’ll break something.

Snapdeal follows the marketplace business model of permitting local vendors to post their products and sell them on the Snapdeal portal. We’ve seen the necessary steps to create a basic ER diagram for online shopping and convert it into a working database on an RDBMS. As we mentioned earlier, this model can accept many enhancements to provide more robust security or instantly updated price and stock information. You can practice adding all these improvements directly by modifying the ER diagram in Vertabelo.

The demand for transparency on inventory, digital buying experiences and hearing our customers feedback brought us to develop this platform. To create the physical model, Vertabelo requires us to choose the relational database management system (RDBMS) on which we will mount our database. To do this, it provides us with a list of options that includes the most popular database engines. The choice of RDBMS will determine some characteristics of the physical model that may vary from one engine to another – e.g. the data type assigned to each attribute. In B2B commerce, different people may be responsible for product selection and checkout. With shared shopping carts, one user can place items in a cart for another user to review and approve.

Features and Integrations

Automation can help in leveraging multichannel marketing strategies like social media marketing, email marketing, SMS marketing to grab customer attention. The Shopify platform lets you sell wherever your customers are—online, in-person, and everywhere in-between. Based on our research, most small business owners spend about $40,000 during their first year—and only 9% of that goes to online business needs. While you can change the look and feel of your site, Big Cartel limits merchants to five images for each product.

  • ScienceSoft is an IT consulting and software development company with a history dating back to 1989 and a global presence encompassing delivery centers in the US, UAE, and Europe.
  • In 2019, Shopify added fulfillment networks, customer-facing software tools, 11 new languages, and new software development kits to their platform.
  • Just like an in-store sales clerk, it aids customers in finding and buying the right products.
  • Instead, it can and should embrace the aesthetic of your market itself.
  • Just like every other online venture, ecommerce portals require a variety of considerations before settling on a specific one.

Shopify rates as the best ecommerce portal in ease of use, design flexibility, and customer support. It also provides the best sales and website features for online retailers. Converting leads into sales relies on a robust and effective marketing strategy, and using the wrong ecommerce portal can lead to your customers experiencing frustration during checkout. Today, businesses can take advantage of B2B ecommerce platforms to meet online customer needs. These platforms help create an online experience that drives sales and fulfills orders, no matter where your buyers are. The best ecommerce platform should be a complete business command centre from where you control everything from inventory to marketing.

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TruTech Tools, Kitchen Restock, and Tigerpak are some of its successful B2B customers. TrueCommerce Netalogue helps B2B customers like Poole Lighting, Madison, and Bunzl. It reduces admin work on the back end, thanks to integrations with ERP systems like SAP, Sage, Oracle, and Microsoft. BigCommerce serves B2B customers like United Aqua Group and Farmer Boy.

The $299 OpenCart B2B Multi Vendor Marketplace add-on expands the platform’s B2B features, like requesting price quotes and taking custom orders of unlisted products. OpenCart is a free, open-source online shopping cart that you can download, customize and add to your existing website. Open-source software requires significant web development knowledge, so that small price tag can be misleading if you don’t have a developer on your team. So, if you are new to the business world and want to maintain a strong online presence, go for online e-commerce solutions and take assistance from experienced professionals. Along with this, keep the above-mentioned do’s and don’ts in mind so that you can come up with a perfect e-commerce portal that brings in more sales and profit. For that, in-depth research must decide which product goes into the list.

It’s an Indian e-commerce company based out of New Delhi quietly making its way to the top of India’s eCommerce websites. Since its launch, Snapdeal was able to attract funds from big investors – the Alibaba Group, Softbank, and Foxconn. The internet feeds eCommerce and the smartphone is what makes online shopping accessible. The process is rather straightforward which makes it appealing to the customers.

Top Seven Do’s & Don’ts about Starting Ecommerce Portal

Ensuring a seamless and user-friendly website, providing excellent customer support, and optimizing the checkout process can significantly enhance customer satisfaction and loyalty. While B2C e-commerce garners many of the headlines, the global B2B e-commerce market is over five times bigger than the B2C market and still growing at an impressive pace. As the administrator, you have control over each staff account permissions level. And if you struggle with anything, priority customer support is always there to help. There’s also many self-service help materials, like video tutorials, webinars, and a knowledge base. Magento, now known as Adobe Commerce, is a self-hosted ecommerce platform that works well for B2B and B2C ecommerce.

More In Small Business Playbook

They’re reducing or eliminating human error and cutting down on paperwork and travel. That depends on the needs of your business and your team’s experience working on different platforms. Most ecommerce platforms have a learning curve that your team must have hands-on experience with. If you’ve figured out how to start an online store and are ready to arrive at a decision of which is the best ecommerce platform for you, there are a number of considerations. The best ecommerce platform for you might be different from the best platform for another merchant—you need to consider your unique business needs and goals. BigCommerce is an ecommerce platform well-suited to enterprise-level software companies.

Configure price quote (CPQ) tools and request for quote (RFQ) buttons help create quotes quickly and accurately. Custom user experience (UX) is a critical feature of any B2B e-commerce portal. The UX should match the business’ processes — different users perform different actions and the UX should respond appropriately. If you’re already serving B2B customers in some capacity, your ecommerce platform shouldn’t just match your needs right now. When selling directly to consumers, you have their name, email address, and details of previous orders.

However, the cost can range from $50,000 to $200,000 or more for more complex and feature-rich portals. Integrating the ecommerce portal with the CRM system allows businesses to track customer interactions, monitor buying behavior, and offer personalized marketing how to calculate commission campaigns. E-commerce portals collect valuable customer data, such as browsing behavior, purchase history, and preferences. Analyzing customer insights enables businesses to make data-driven decisions and optimize their product offerings and promotions.